JumpyJakob Merch

An overview of the JumpyJakob Merch Campaign.

Apparel design and promotional post for the Twitch streamer JumpyJakob's 2021 merch drop.

SKILLS: Apparel Design, Illustration, Social Media Content Creation, Typography, Visual Identity

SOFTWARE: Adobe Illustrator, Paint Tool SAI

YEAR: 2021

T-Shirt + Hoodie Designs

Concept sketches for JumpyJakob's merch, as well as research for his target demographic. Finished apparel graphics, featuring JumpyJakob's character jumping through the clouds and resting on clouds shaped like his initials, along with a duck and a crown.
JumpyJakob's live merch webpage, with a hoodie and T-shirt available. The artist modelling the physical hoodie order. His face is obscured with a green skull box head.

A crew neck graphic tee and a double-sided pullover graphic hoodie, both unisex and cotton-polyester blend.

The apparel designs feature the client's online avatar and motifs such as clouds, stars, birds, and crowns.

View the live merch webpage at the following link: JumpyJakob's Online Store.

Twitter Promotional Graphic

A graphic promoting JumpyJakob's merch drop, along with the shop link.

A graphic created to advertise the client's merchandise to his Twitter audience, which was posted on June 21st, 2021.

On the launch day, within the first few hours of making the launch post, the client sold 6 merch items.

(NOTE: VIBHONES is an alias I went by in 2021, during my time in the small streaming Twitter community.)

Visual Identity

Typography used on JumpyJakob's promotional materials, featuring a pixellated heading font and a rounded body font. The merch campaign's color scheme, consisting of navy blue, red, purple, and yellow.

The merch campaign's typography uses a pixellated font for the headings, appealing to the client's primarily gamer audience.

The color scheme incorporates the client's signature purple, navy, and yellow color scheme, with red as an accent color.