Polar Opposites

An overview of the Polar Opposites Project.

Book cover design, publisher logo, and promotional video for Maggie Light's 2025 novel Polar Opposites, a cli-fi romance following two young people in the aftermath of a wildfire.

SKILLS: Book Cover Design, Illustration, Logo Design, Social Media Content Creation, Typography, Visual Identity

SOFTWARE: Adobe Illustrator, Adobe Premiere Pro, Paint Tool SAI

YEAR: 2025

Book Cover

Front cover of the book. Two silhouettes of the main characters overlap, showing scenes of hills ablaze with wildfire and a high school prom at a luxurious estate. Back cover of the book, containing a synopsis and quote from fellow author Amanda Sellet. Orange, pink, and purple mountains with palm trees and skyscrapers stretch across the top of the page.
Concept sketches for the book cover. A layout of how the full book cover was formatted and put together. Photographs of the final paperback novel.

The 6" x 9" paperback and e-book cover for Polar Opposites.

The Venn Diagram of the two protagonists' silhouettes represents how they clash in their different approaches to community aid, but also how they overlap in their shared goal of helping others.

The story is set in Los Angeles and Malibu, so I included imagery of palm trees, hills, and skyscrapers on the back cover for a Southern California feel.

Promotional Reel

A screenshot of the posted interview on Instagram.

As part of the author's strategy to promote the book to her Instagram followers, I edited and captioned footage from our Zoom interview to fit Instagram Reel dimensions.

View the posted reel at the following link: Polar Opposites Cover Artist Spotlight.

Visual Identity

Typography used on the book cover and promotional materials. There are two handwritten fonts and a rounded sans serif font. The book's color scheme, consisting of oranges, pinks, and purples.
Initial sketches for the Grey Light Books logo. The final logo, a reading lamp ith the text Grey Light Books beneath it. There are black, white, and gray variations of the logo.

I selected handwritten typefaces for the title and tagline. The title typography is slightly worn-away, as I wanted to also represent the book's topics of natural disaster trauma and recovery.

As for the color scheme, I chose bright oranges, pinks, and purples to match the visual style of YA rom-com book covers.

The Grey Light Books logo is inspired by a reading lamp, incorporating the theme of "light" in the publisher name and the author's name.