Stand With Trans Campaign

An overview of the Stand With Trans Campaign.

Outreach materials for Stand With Trans, an organization providing resources, support, and community for transgender youth and their families.

SKILLS: Animation, Book Design, Campaign Development, Copywriting, Illustration, Poster Design, Print Design, Sticker Design, Typography, Visual Identity

SOFTWARE: Adobe Illustrator, Adobe Premiere Pro, Live2D, Paint Tool SAI

YEAR: 2023

Ally Parents Poster + GIF

A blue and pink poster with a parent talking on a landline phone to a group of youth. Text promotes the Stand With Trans Ally Parents Program and points to a QR code with a link to the organization's website.

An 18" x 24" poster promoting Stand With Trans's Ally Parents Program.

The still version is intended to be printed and displayed at schools and outreach events, and the animated version is intended for social media.

8-Page Zine

Photographs of the physical book, featuring illustrations of various human characters on every page. A one-sheet zine template, with all the zine pages formatted for printing dimensions.
The zine's first page and cover, with a young person pictured explaining that it is a resource guide for transgender people. The zine's second page, with an introduction to Stand With Trans. The zine's third page, with a link to the Trans Lifeline Library. A young person is pictured reading a book. The zine's fourth page, with a link to the Ally Parents program. A parent is pictured talking on the phone with a smile.
The zine's fifth page, with a link to training materials for organizations. A teacher gives a young person a thumbs up, showing her support for trans people. The zine's sixth page, with a link to the Stand With Trans events page. A group of young people gather together in celebration. The zine's seventh page, with a link to donation and volunteer opportunities for Stand With Trans. A young person waves a hand, gesturing to the links. The zine's eighth page and back cover, with Stand With Trans's contact information. A young person smiles at the contact info.

A 5.5" x 4.25" zine promoting Stand With Trans's resources, services, and events.

Formatted on a single 11" x 17" sheet, the zine can be easily printed and assembled on short notice.

Sticker Design

A sticker design featuring a pink hand holding a blue phone, with text reading, Uplift Trans Voices. A pile of the physical stickers.

A 1.5" x 1.5" sticker for trans people and allies to show their support.

The sticker incorporates the blue corded phone from the Ally Parents Poster.

Visual Identity

Typography used on Stand With Trans's campaign materials, featuring a hand-drawn, organic heading font and a rounded body font. The merch campaign's color scheme, consisting of shades of blue and pink.

The typography for this campaign is lively and youthful, with a heading typeface that is entirely hand-drawn. The unique shape of each letterform represents how everyone's identities are different, and how that diversity comes together to form something beautiful.

The color scheme incorporates various shades of blue and pink, inspired by the transgender pride flag.