Footprints Of Fashion

An overview of the Footprints of Fashion Campaign.

Educational website design and illustrations for the 5 Gyres' microfibers and fast fashion pollution campaign.

View the prototyped website here: Footprints Of Fashion Website.

SKILLS: Animation, HTML/CSS, Illustration, Fashion Pollution Research, Visual Identity, Web Design

SOFTWARE: Brackets, Paint Tool SAI

YEAR: 2022

Website Stills

Landing page for the Footprints of Fashion website, with illustrated buttons leading to different modules of the website content. A webpage about types of textile fibers: natural, semi-synthetic, and synthetic. There are animated examples of each type of fiber.
A webpage explaining how microfibers get into the environment, impacting both wildlife and humans. A webpage about how to reduce microfiber footprint.

Selected stills of the Footprints of Fashion website landing page, lesson content pages, and the Take Action page.

The text is accompanied by hand-drawn animated illustrations.

Selected Animated GIFS

A fish on a dinner plate, covered with microfibers. The human respiratory system, with lungs full of microfibers. Skulls surround the diagram. A person refuses to buy from a fast fashion company, which is represented by a large suit sleeved hand holding a shirt.